Service innovation in (eco)system view. Towards a circular path of co-innovation

In the light of the leading role that ICTs have played as the glue of service exchanges, the aim of this scientific work is to (re)define service innovation adopting an ecosystems based mind-set intended as an all-encompassing philosophy, which transcends markets, exchanges and the relationship between goods and services as well as users and providers.rnTo achieve this goal and to explore a complex construct such as service innovation, a multi-dimensional approach is used for describing: the definition and main dimensions of service innovation; the main drivers for service innovation; the innovation business models typical of service-era.rnService Science and S-D logic are depicted as the most adequate frameworks for rereading service in digital service era. The main assumptions and evolutions that the two theories have had over time lead to the development of two organizational layouts aimed at addressing contemporary businesses to challenge complexity: service systemsrnand service ec