Libri Specchia Antonio - Managing Sales Pipeline(S) With Pipedrive. How To Use T

This book is for anyone interested in the Pipedrive CRM platform, but well beyond that, business people may also find it useful to verify if the CRM they are using is the best option or they may improve their business effectiveness by changing it. This book is designed to enable SME entrepreneurs in making better CRM decisions, first and foremost about strategy and logical approaches, then technology. 70+% of CRM implementation projects fail (HBR). Did you know that? To avoid falling into that statistic, entrepreneurs should forgo starting from the bottom by just choosing the tool they may like. This choice is not the first step, but instead the last one. Then implementing it will be simpler. If you already chose the platform, maybe Pipedrive but didn't have time or resources to run a proper business analysis beforehands, no worries, with this book you can take a step back and analyse your business requirements, from the light of the platform features. Decide on and clarify the busines